Nintendo Sues MariCAR (and wins)

Nintendo, What The Hell!?

I am starting to ask this question a lot.  Why would you sue an organization called “MariCAR,” who is clearly inpired by your game(s) Mario Kart?

…yet they did as announced in this Twitter post: 

Tokyo District Court ordered Mari Mobility Dev., previously MariCar, to pay ¥10 million in compensation and stop using Nintendo-related outfit. The street go-cart company operates services in Japan, and Nintendo was complaining it was damaging its “Mario Kart” franchise.

This type behavior is how you “damage a brand.”