Nintendo, What The Hell!?
I am starting to ask this question a lot. Why would you sue an organization called “MariCAR,” who is clearly inpired by your game(s) Mario Kart?
…yet they did as announced in this Twitter post:
Tokyo District Court ordered Mari Mobility Dev., previously MariCar, to pay ¥10 million in compensation and stop using Nintendo-related outfit. The street go-cart company operates services in Japan, and Nintendo was complaining it was damaging its “Mario Kart” franchise.
This type behavior is how you “damage a brand.”